Digital Defiant Studios

Published: 2010-12-03 00:00:00 -0800

Baby Swagg logo

This logo was made for a company that makes toddler clothes. Similar in form to Rocafella Kids, Baby Swagg targets an even younger audience, but for the adults that like to dress their kids up.

The logo was a highly styled and custom illustration of “BS”.


Initial stylized version, using customized letterforms.


Second version, completely hand-drawn vector.