Massive Coupon is quite simple: it’s a groupon clone.
The design I made was very straightforward. I wanted it to be a bit silly in nature, so I made quite literally, a massive coupon.
I threw any notion of “people” or “community” out the window because it’s such a ubiquitous trait of coupons: everyone knows coupons are for everyone. No need to explain it in the logo.
Instead I made it more irreverent and fun.
I started out by making the coupon, then giving it a shadow to enforce the “giant aspect”. This looked nice, but it wasn’t quite obvious enough that it was a giant coupon.
I then added some cloud effects to give more perspective. This also looked a lot more polished and provided some nice contrast for the logo.
All in all it was a fun experiment and the results turned out nice!