Balance Financial is not another financial app for you to waste time on. It’s not just a place to funnel your bank accounts into. Yes, it does all that, but it does a lot more too. And it SAVES you time, instead of giving you another web app to learn without really saving money. In short, it’s a very novel way to look at online financial tools.

Balance Financial came to me for a full overhaul of their brand, as well as integration of a new website design and components into their existing, drupal based site.

I designed everything from print to signage to online and off. The branding package I created spanned across every medium, giving them a powerful toolkit to use for future marketing efforts.

Branding Elements

The final logo

Introduction page to the styleguide

Typography page from the styleguide

Web button styles from the styleguide

Icon designs for the homepage and product services

Front-end Website

Final website homepage design

Modular example of the components of the homepage

Print & Signage

Final business cards, printed for each employee

Tri-fold brochure

Postcard event invitation

Layout of trade booth signage

Example of trade booth and signage application

Web Application

Login screen for the Balance application

Payments tab for the balance app

Profile tab for the balance app

Payability tab for the Balance app

Reports tab for the balance app, with custom data visualization tools and PDF export