Balance Financial is not another financial app for you to waste time on. It’s not just a place to funnel your bank accounts into. Yes, it does all that, but it does a lot more too. And it SAVES you time, instead of giving you another web app to learn without really saving money. In short, it’s a very novel way to look at online financial tools.
Balance Financial came to me for a full overhaul of their brand, as well as integration of a new website design and components into their existing, drupal based site.
I designed everything from print to signage to online and off. The branding package I created spanned across every medium, giving them a powerful toolkit to use for future marketing efforts.
The final logo
Introduction page to the styleguide
Typography page from the styleguide
Web button styles from the styleguide
Icon designs for the homepage and product services
Final website homepage design
Modular example of the components of the homepage
Print & Signage
Final business cards, printed for each employee
Postcard event invitation
Layout of trade booth signage
Example of trade booth and signage application
Login screen for the Balance application
Payments tab for the balance app
Profile tab for the balance app
Payability tab for the Balance app
Reports tab for the balance app, with custom data visualization tools and PDF export