Digital Defiant Studios

Published: 2011-05-05 00:00:00 -0700

Balance Financial Rebranding and design

Balance Financial is not another financial app for you to waste time on. It’s not just a place to funnel your bank accounts into. Yes, it does all that, but it does a lot more too. And it SAVES you time, instead of giving you another web app to learn without really saving money. In short, it’s a very novel way to look at online financial tools.

Balance Financial came to me for a full overhaul of their brand, as well as integration of a new website design and components into their existing, drupal based site.

I designed everything from print to signage to online and off. The branding package I created spanned across every medium, giving them a powerful toolkit to use for future marketing efforts.

Branding Elements

The final logo

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Introduction page to the styleguide

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Typography page from the styleguide

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Web button styles from the styleguide

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Icon designs for the homepage and product services

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Front-end Website

Final website homepage design

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Modular example of the components of the homepage

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Print & Signage

Final business cards, printed for each employee

Tri-fold brochure

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Postcard event invitation

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Balance-Financial_Tradeshow-invitation-back

Layout of trade booth signage

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Example of trade booth and signage application

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Web Application

Login screen for the Balance application

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Payments tab for the balance app

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Profile tab for the balance app

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Payability tab for the Balance app

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Reports tab for the balance app, with custom data visualization tools and PDF export

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