A logo design for ALLVJ, an online community that has a top 100 list for VJs, and is the brain child of Punch Drunk founder Jacob Stone.

Initial designs and explorations

Final logo. The top final logo is composed of the wordmark and 4 intertwined trapezoids, which were used interchangeably to create sub-brands that have visual consistency and “brandability” across different channels.

Creating while working at Punch Drunk.